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Speed & SEO
Performance, accessibility and the design decisions search engines notice.
Speed & SEOCore Web Vitals for Designers: What You Control
When a Core Web Vitals report flags a problem, designers are often baffled. Why does a page optimized in the lab perform poorly in the field? And how are designers supposed to influence metrics …
Speed & SEOHow to Make a Website Load Faster: A Checklist of Fixes
Google's PageSpeed Insights measures the most visible site speed metrics: [First Contentful Paint shows the time it takes for a user to see something they recognise on the page]. CSS files in the …
Speed & SEOWebP, AVIF, JPEG, PNG, and SVG: How to Choose an Image Format
When exporting images for the web, format choice needs to follow image content and delivery method, not a single "best" format. Modern export pipelines should target AVIF, fall back to WebP, then …
Speed & SEOWeb Accessibility Basics Every Designer Should Know Before the Build Starts
In web design, many costly accessibility issues are baked in at the start, when designers lock in color contrast, focus indicators and pointer targets. A first time through the build. How does the …
Speed & SEOTechnical SEO for Web Designers: The Impact of Design Decisions on Search Rankings
Polished visual design can blind a development team to gaps in a page's discoverability. When a page looks complete to a visitor but reveals missing or unlinked content to search, all the visual …